The Lifestyle Of The Billionaire, G.U. Okeke

When he was barely 21 years, he started G.U.O Transport Company in 1970, and he has run this business profitably for over 50 decades.
Meet The C.E.O Of G.U.O Motors

Godwin Ubaka Okeke, the CEO of G.U.O Motors, is quite a simple man. Despite owning one of the biggest business empires in the whole of Nigeria, the billionaire – who owns G.U.O Transport Company, ANAMMCO, Varaman Industry – has a very conservative lifestyle.

He still lives in the house he built decades ago in Onitsha and shows no sign of moving into anything bigger.


In 1970, when he was barely 21 years, he started G.U.O Transport Company, and he has run this business profitably for over 5 decades. Godwin Okeke doesn’t invest in expensive possessions neither does he enjoy the media. He runs his business like one that knows the value of every kobo.

In the 90s, people considered not to be as rich as Godwin were buying expensive cars, the billionaire stuck to his old vehicle. When asked why he refused to change his ride, he replied:

‘whenever I raise enough money for a new private car, I considered the cost of a new luxurious bus. And most times, the difference is not much. I will be torn between buying the private car or the luxurious bus, and the latter always takes the money.’

He believed that a lot of people move into business without proper calculation, without endurance, without experience. And when they make money they don’t know how to control, the money will disappear again as it came.

No one can tell what Godwin Ubaka Okeke is worth in physical cash, but everyone knows that for 50 years, his business empire expands daily.

Ozii Baba, a TedX Speaker, is an Onitsha-based storyteller and social entrepreneur. He works directly with children and young people.

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