Nollywood News & Profiles

Okey Ogunjiofor: The Visionary Behind Living in Bondage and His Influence on Nollywood

The Legendary Okey Ogunjiofor’s Insights on Nollywood

Okey Ogunjiofor, famously known as Paulo in Living in Bondage, recently engaged with Nollywood enthusiasts. He shared insightful details about why Kenneth Okonkwo was cast as the lead and his thoughts on Nollywood today.

Why Kenneth Okonkwo Landed the Lead Role in Living in Bondage

Before starring in Living in Bondage, Kenneth Okonkwo worked as a marketing personnel at Ossiquip Company in Apapa, Lagos. His transition into acting was unexpected yet deliberate. Okey Ogunjiofor, known for introducing fresh faces to lead roles, believed new actors made stories feel more authentic.

He explained that casting established actors reinforces the idea that a film is purely fictional. However, featuring fresh faces creates a subconscious belief that the events unfolding on screen could be real. That belief drives audience engagement and emotional connection.

During the film’s pre-production, Ogunjiofor and Chief Nnebue sought someone fluent in Igbo, well-versed in idiomatic expressions, and capable of matching Okey Ogunjiofor’s performance. Kenneth Okonkwo, found through a referral, attended rehearsals, and his talent immediately stood out. With his marketing background and strong linguistic command, he was the perfect choice.

The Shift in Nollywood’s Filmmaking Motivation

Today, many Nollywood filmmakers prioritize profit over storytelling. Ogunjiofor criticized the industry’s tendency to focus on commercial gains rather than artistic value. He noted that weak scripts are often given to big-name actors, solely to attract audiences.

A compelling story, however, can turn unknown actors into stars. Ogunjiofor remains committed to discovering and casting new talents. While he occasionally works with established actors, he does so only when it serves the narrative and not for financial gains.

Okey Ogunjiofor’s Recent Success with Amina

Ogunjiofor’s dedication to quality storytelling remains evident. His Netflix movie, Amina, received 14 nominations at the Africa Magic Viewers’ Choice Awards (AMVCA). It won four awards, including Best Overall Film in Africa 2022. Additionally, the film earned several local and international accolades.

Conclusion

Okey Ogunjiofor and Nollywood are inseparable. His storytelling philosophy and passion for fresh talent continue to shape the industry. With award-winning projects like Amina, he proves that strong narratives drive success. As Nollywood evolves, his impact will remain undeniable.

Okey Ogunjiofor and Nollywood

Ozii Baba, a TedX Speaker, is an Onitsha-based storyteller and social entrepreneur. He works directly with children and young people.

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